Jessica heads north to boost 'style squad'

JESSICA Wright of the Only Way is Essex who has teamed up with Stagecoach Manchester

THE only way is Manchester for reality TV starJessica Wright, as she heads up north to find some fashionistas to feature in a national campaign.

TV and fashion celebrity Jessica, who once starred in The Only Way is Essex, has teamed up with Stagecoach to launch a nationwide search for a 'style squad' - a group of individual customers who will be chosen based on their style, creativity and personality.

The campaign aims to highlight the diverse range of fashion tastes that exist among the country's bus passengers, with entrants asked to share their sense of style via social media.

Stagecoach and the team behind Jessica's Sistaglam clothing range will invite shortlisted entrants to take part in a fashion event in Manchester on May 20.

At that event, three winners will be chosen - based on their input on the day - to take part in a 'squad' photoshoot with Jessica for her Sistaglam clothing line, followed by a meal with the star. The winners will also feature in an advert on UK buses.

To enter, passengers are invited to send videos, flipagrams or photos of themselves via social media - ideally showing them on board a Stagecoach bus - which they feel show off their sense of individual style. Entrants should also outline in their posts the qualities they feel they can bring to Jessica's squad.

Using the #SquadOnBoard hashtag, customers can enter via Twitter, Instagram and Facebook. Entries can also be made by emailing jessica@stagecoachgroup.com. The closing date for entries is April 30 and entrants must have downloaded the Stagecoach Bus smartphone app to be able to win the competition.

Jessica said: "s Bus passengers are a great example of the range of styles and tastes people have - we're looking for fun people with big personalities, individual style and a passion for fashion. For more information visit www.stagecoachbus.com/jessica.