Ultimate Products announces renewal of Russell Hobbs license

Russell Hobbs is a British heritage kitchenware brand for which Ultimate Products has had the licence for cookware lines since 2011

Oldham-based Ultimate Products, the owner of a number of leading homeware brands including Salter and Beldray, has announced that it has renewed its trademark licence agreement with Spectrum Brands.

That grants the UP Group an exclusive licence to use the “Russell Hobbs” trademark in the United Kingdom, Europe, Australia and New Zealand for non-electrical kitchen and laundry products .

The new agreement is on a rolling four-year basis, rather than the previous fixed-term arrangement due to end in March, 2023.

This significantly reduces the licencing risk for the Group, as the licence will always have four years to run, rather than having a fixed end date.

Russell Hobbs is a British heritage kitchenware brand for which Ultimate Products has had the licence for cookware lines since 2011.

Ultimate Products’ Russell Hobbs offering spans a range of nonelectrical kitchen and laundry products specifically designed to help with chores in the kitchen and beyond.

The Group’s licence with Spectrum Brands does not include Russell Hobbs electrical appliances.

In FY22, the Group generated unaudited revenues of £20.2m under the “Russell Hobbs” trademark, representing 13.1% of the Group’s total revenue for that period.

Following the Group’s acquisition of Salter Brands Limited in July 2021, Russell Hobbs is the only licence agreement that Ultimate Products operates.

Commenting on the agreement, Simon Showman, Chief Executive of Ultimate Products, said: “We are delighted to continue our relationship with Spectrum Brands and are privileged to be able to use the Russell Hobbs trademark on a range of non-electrical kitchen and laundry products.

"Moving from a fixed-term arrangement to a rolling four-year contract decreases the ongoing licence risks, allowing us to focus on the long-term growth of the brand, which will increase the benefits of the partnership for both Spectrum Brands and Ultimate Products.”

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