Oldhamer Charlotte is crowned Aldi's biggest superfan!

Aldi’s biggest fan Charlotte Mellor, who is from Oldham

A woman from Oldham has been officially crowned Aldi’s biggest fan and awarded the supermarket’s first-ever Superfan Card, which covers the cost of a year’s worth of groceries.

Charlotte Mellor, who is 27, was chosen to receive the one-of-a-kind card after she impressed Aldi with her extensive collection of Aldi merchandise, her dedication to securing Specialbuys, and her commitment to converting friends and family to become fellow Aldi superfans.

The supermarket launched its Superfan Card to celebrate its most loyal customer and offer them the chance to have a year’s worth of groceries covered by Aldi.

The competition saw over 600 people apply, with Charlotte beating off strong entries to become the only person in the UK to hold the exclusive Superfan Card.

Charlotte said: “I’ve always been a huge Aldi fan so it’s a very proud moment to be awarded the Superfan Card.

"If you asked anybody I know to tell you something about me, they’d most likely mention my entire range of Aldi Christmas jumpers.

"It has got to the point where people buy me Aldi-themed gifts for birthdays and Christmas – which I love!

“I still can’t believe I’ve actually won, but I’m really looking forward to treating my friends and family, particularly those who have gone searching for Specialbuys for me when I’ve missed out and everyone who actually sent the competition to me to encourage me to apply.” 

Richard Thornton, Communications Director at Aldi, said: “We know how passionate our shoppers are about Aldi and we wanted to find a way to give something truly special back to Aldi’s biggest fan.

“We were blown away by the creativity and enthusiasm in all of the entries, but we felt that Charlotte really embodied exactly what it means to be an Aldi Superfan.”

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